Does this sound familiar?
You have tried diets in the past with little success as the advice has never been personalised to your needs
Consistency is always a struggle. You have one good week where you are organised, but fall off the next
The jumble of information on social media has you feeling lost and you are sick of the mixed messages
A lack of accountability and support has made making any progress by yourself a real challenge
"I couldn't have asked for anything more"
ProFuel has been great for teaching me about nutrition and what’s actually needed to have a balanced diet as a rugby player - Dante Santos
"I rate ProFuel a 10/10"
Hayden is always very present for the athletes he works with. He was always available whenever I sent him a message - Lautaro Rocco
“I’ve already recommended you to my team mates"
Accessing the knowledge that you have has been a game changer, you always had solutions to work around things like budget and schedule - Joseph Hennings
"Hayden helped me get an edge over my competition as a pro"
When I received advice in the past, it never actually helped with the organisational side of things. That's where having Hayden as a coach is different - Matteo Canali
Key Benefits of a Game Plan Call:
It's FREE. There's no risk on your end and no pressure to join if you don't feel it's right for you
It allows us to review your specific goals and struggles so I can show you exactly how I'd help
You will get a more in-depth understanding of the key features of the program and the support provided in ProFuel
You can ask me any questions you want about coaching so you know exactly what you get
"My bronco, gym results, and strength all increased noticeably"
The best thing Hayden does is really simplify nutrition. This was crucial in helping me lose 10 kg - James Morris
"Everything was catered to what I wanted"
Everything was catered to what I wanted and the communication was amazing. I would definitely recommend ProFuel to another league player - Zane Dunford
"ProFuel took my performance to a new level"
It was great to work with a specialist who really understands nutrition. I have noticed a huge difference in my energy levels during the week and my performance around training has increased - Tom Mcnulty
"Hayden helped me hit my goals and maintain accountability"
The main benefit has been my energy has increased immensely, meaning I can train harder, allowing me to get stronger, fitter, and faster - Ethan Simpson
WHY I CAN HELP YOU
For the last five years, my focus has been dedicated on how to best help rugby athletes improve their diet.
My journey began with 4.5 years of university study, completing both a Bachelor's and Master's of Applied Science (First Class Honours) at the University of Otago in New Zealand
Since graduating, I’ve gained experience with professional teams. In 2022, I was an intern sports nutritionist with the Blues Super Rugby team in Auckland. In 2023, I was head nutritionist for the North Harbour and Counties Manukau teams in New Zealand’s NPC competition. In 2024, I worked as an intern sports nutritionist for the Sydney Roosters NRL team in Australia.
Over this time, I’ve developed ProFuel into a program that has helped hundreds of rugby athletes develop an elite diet.
Book your FREE Game Plan Call below
Frequently Asked Questions
Do you work with people who don't play rugby union or league?
No. I only work with rugby players
Do you cater to athletes with specific dietary requirements?
Yes, everything is built around the individual
Do you work with rugby players of all levels?
Yes, I work athletes from a range of levels, from currently full-time professionals to social club players
What are your qualifications?
I have a Bachelor of Science majoring in nutrition and a Master of Applied Science in Advanced Nutrition Practice (first class honours) from the University of Otago in New Zealand
How many players have you worked with?
I have experience in working with over 300 rugby players between my coaching program and the work I have done with professional teams
What experience do you have with professional teams?
In 2022 I was an intern sports nutritionist with the Blues Super Rugby team in Auckland. In 2023 I was the head nutritionist for North Harbour and Counties Manukau rugby in the NPC in New Zealand. In 2024 I was an intern sports nutritionist for the Sydney Roosters NRL Team in Sydney, Australia
Does it matter where I live?
No. I work with people from all over the world. All my work is completed online. I have worked with clients in Australia, New Zealand, Asia, America, Europe and everywhere in between